This year's is created by the Danish architecture firm BIG (Bjarke Ingles Group), Valentine's installation, located in the city of New York Duffy Square, 46th Street and Broadway.
'BIG(heart)NYC' is a 10-foot tall cube-like structure composed of 400 transparent LED acrylic tubes enveloping a large red heart that is suspended within. the cylindrical components refract the surrounding bright lights of times square around the symbol of love.
The interactive art piece pulses with a glowing red luminosity whereby, people's interaction with one another intensify
the beating of the brightly, burning heart. the large-scale work blends well with duffy square's TKTS booth by perkins eastman,
whose ascending red stairs, provide a visual harmony, while also offering a place for passersby to sit and reflect.
BIG's installation is the fourth edition of the valentine's day 'heart sculpture' project hosted by the times square alliance.