The two designers Jihyun Ryou, Korean and David Artuffo, Italian, they started from a very simple concept: "how did they maintain this fresh foods before the advent of the refrigerator?" So they are documented and have designed five design shelves that would accomodate in natural and effective way some of the foods we usually mistakenly put in the fridge. Each object has its own oral knowledge about vegetables. It invites people to observe their food ingredient and create a close relationship with them.
One example is for the foods like the carrots: keeping roots in a vertical position allows the organism to save energy and remain fresh for a longer time. This shelf gives a place for them to stand easily, using sand. At the same time, sand helps to keep the proper humidity. Or the shelf for apples and potatoes. The apples emit a lot of ethylene gas. It has the effect of speeding up the ripening process of fruits and vegetables kept together. When combined with potatoes, apples prevent them from sprouting.
A natural concept that keeps longer the foods and at the same time make your more cheerful and colorful kitchens using foods as decorations.