mercoledì 5 luglio 2017

Happy Birthday 500!

The Fiat 500 becomes a work of modern art and joins the permanent collection of the MoMA in New York. An extraordinary tribute to the artistic and cultural value of the Italian style icon in the world on its 60th birthday.
The model acquired by MoMA will be a 500 F series, the most popular 500 ever, made from 1965 to 1972.
The best-loved car in Fiat's history, the icon that made Italians into car-owners, and worldwide ambassador for the country, celebrates its 60th birthday today with a special event that honours its history and the style and design that made it famous across the globe. Not by chance, it is joining the permanent collection of the MoMA, the Museum of Modern Art, in New York. The Fiat 500 is not just a symbol of mass car ownership. Over time, it has become a style and design icon. Unmistakable design has inspired the imagination of artists, who have responded with elegant, exclusive and sporty interpretations. It has achieved the feat of maintaining its identity while remaining youthful over 60 years of history and lifestyles, fashion and society. 

Fiat 500 by Diesel limited edition (2010)
A successful car, but also a cultural phenomenon in centre stage for 60 years, never going out of fashion. With the launch of the new generation in 2007, the 500 appeared in a variety of original and cool interpretations both hatchback and convertible, with an array of extraordinarily successful special editions (such as the 500 by Diesel, the 500 Gucci and the 500 Riva).


Fiat 500 by Gucci  limited edition (2012)
Success is reasserted by numbers: the Fiat 500 is the best-seller in Europe, ranking first in eight countries and among the first three in six others. The 2007 version won over 2.000.000 motorists in just 10 years and has reaped accolade after accolade since its debut, including Car of the Year and the Compasso d'oro design award.
Fiat 500 by Riva limited edition (2016)
The 500 is the symbol of Italian creativity which has always inspired artists and designers worldwide becoming an icon of beauty and art. Today, it makes another step forward becoming a work of art in its own right by the side of the other great icons of Italian design and yet again remaining "Forever Young". 
Happy Birthday 500!




font: fiatpress

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